Is AI reading my emails before my customers do?
Often, yes. Your email now has two readers: a person and a machine.
Sticky Notes
Quick answers to questions I've heard lately and the hot topics worth your time. Pulled off my desk and pinned here for you.
How should I write LinkedIn posts now that AI reads them?
Pick a few topics, answer real questions, and repeat until you're known for them.
What is a Google Preferred Source?
A way for readers to tell Google they want to see more from you.
Can I advertise inside ChatGPT?
Yes. AI assistants are becoming an ad channel, not just a place to be found.
Can Google Search Console track my social media posts?
Yes. You can now see how your Instagram, TikTok, X, and YouTube posts do in Google Search.
Will customers buy from a brand they've never heard of if AI recommends it?
Many will consider it. Being recommended is becoming as important as being famous.
Can creators help my business show up in AI answers?
Yes. What others say about you can matter as much as what you say about yourself.
How does ChatGPT decide which products to recommend?
It leans on your product data and reviews, not just your polished product page.
SEO, AEO, GEO… what's the difference?
They're all about being found. The difference is who's doing the finding.
What does AIO mean?
AI optimization: making your business easy for AI tools to understand and trust.
Why doesn't ChatGPT mention my business?
AI tools can only recommend what they can find and trust.
Why does my Google Business Profile matter so much?
For local businesses, it's often the first thing customers see.
What is E-E-A-T, and why should I care?
Experience, expertise, authoritativeness, trustworthiness. It's how quality gets judged.
What's a SERP?
The page of results you see after you search. It's where the fight for attention happens.
Should I be paying for Google Ads?
PPC (pay-per-click) buys you visibility today. SEO builds it for tomorrow.
I get traffic. Why aren't I getting leads?
That's a CRO question: conversion rate optimization.
Where should I spend my marketing money first?
Where your customers already are, and where you can measure it.
What's a fractional CMO, and do I need one?
A part-time marketing leader. If no one owns marketing right now, you probably do.
Do I really need to be using AI?
You're probably already using it. The real question is whether it's saving you time.
How do I keep content from burning me out?
Make one thing, then make it work harder.
Got a question?
Leave it on my desk. It might be the next sticky note.
Ask Jocelyn