Why it matters
It's a direct line between you and the people who already like your content. Instead of relying only on the algorithm, your audience can tell Google they want to hear from you. Google reports that people have already selected more than 600,000 unique sources.
Who it's for
It's built around news and regularly published content. If your business publishes articles, guides, or updates on a steady schedule, it's worth a look.
How to use it
- Add Google's Preferred Sources button to your articles
- Ask loyal readers to select you, the same way you'd ask them to subscribe
- Mention it in your newsletter and on social media
- Keep publishing helpful content so the preference pays off
Keep expectations realistic
It personalizes results for the people who choose you. It isn't a shortcut to higher rankings for everyone else.
The bottom line
Treat “add us as a preferred source” like “subscribe.” It turns loyal readers into more visibility where they already search.