SEO, AEO, GEO… what's the difference?
They're all about being found. The difference is who's doing the finding. Read the note
Marketing, in plain English.
I'm Jocelyn Wykoff, a boutique fractional marketer. I sit in your marketing seat, one-on-one, and help you decide what to do, what to skip, and why it matters.
- Keep
- it
- simple
- & strategic
Marketing is a foreign language. I'm your translator.
If your business doesn't have a dedicated marketing seat, the alphabet soup can feel like a lot. It doesn't have to. Here's what it all means, minus the jargon.
My job is to turn these letters into a plan you understand and results you can see.
- SEO
- Search engine optimizationShowing up when people search Google for what you do.
- AEO
- Answer engine optimizationBeing the direct answer in featured snippets, voice search, and AI summaries.
- GEO
- Generative engine optimizationGetting mentioned when ChatGPT, Gemini, or Perplexity write a response.
- AIO
- AI optimizationMaking your content easy for AI tools, including Google's AI Overviews, to understand and trust.
- LLM
- Large language modelThe technology behind AI assistants, and the new front door to your business.
- GBP
- Google Business ProfileYour free listing on Google Maps and in local search, with your hours, reviews, and photos.
- E-E-A-T
- Experience, expertise, authoritativeness, trustworthinessHow Google decides whether your content deserves to rank, and a big reason AI tools trust some sources over others.
How we work together
Every client starts in a different place. The path is the same: walk, run, then soar.
-
Step 1
Walk
Solve one specific need.
You bring me the thing that's stuck: a website, an ads account, a launch, a messy Google profile. I fix it from the marketing seat.
Start with one fix -
Step 2
Run
Work the plan.
I audit what's working, build a strategy that fits your budget, and we execute it together, one priority at a time.
Audit & strategy -
Step 3
Soar
Your fractional CMO.
I stay in your marketing leadership seat for 6 to 12 months and see the whole plan through, while you stay focused on running the business.
Fractional CMO
Most clients start by walking. The goal is to soar together.
You need more. More content, more sales, more support.
This year, nearly every business I've worked with has asked for the same thing. More doesn't have to mean more chaos. It means having someone in your corner who knows what to do next, and why.
Tell me what you need- A human who makes your AI tools actually work for you
- Clarity on what's worth spending money on, and what isn't
- The tactics that fit your business, not everyone else's
- The why behind every effort, explained in plain English
- Hands-on AI training to automate tasks, manage processes, and lower the risk of burnout
- A seat at your leadership table while you're in growth mode, as your fractional CMO
Boutique, on purpose.
You won't get passed around. You get me, one-on-one, from the first call to the finish line.
A traditional agency
- An account manager relays your notes to a team you never meet
- Packages built for the average client
- Strategy and execution split across different people
- Monthly reports full of numbers, light on meaning
Kiss It Jane
- A direct line to the person doing the work
- A plan built around your goals, budget, and season
- Strategy and execution from the same brain
- Updates that tell you what happened and what's next
Why I do what I do
"But those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint."
Isaiah 40:31
This verse keeps showing up in every corner of my life. It's how I want to work, and how I want my clients to feel: renewed, not run down.
Good marketing should help you run without growing weary. I'm happy behind the scenes, keeping your spotlight bright.
Fresh off my desk
Quick answers to questions I keep hearing.
Do I really need to be using AI?
You're probably already using it. The real question is whether it's saving you time. Read the note
Where should I spend my marketing money first?
Where your customers already are, and where you can measure it. Read the note