When ads make sense
- You need leads now, not in six months
- People search for your service with clear intent, like “roof repair near me”
- You can track calls and form submissions back to the ad
- You have a page built specifically to turn clicks into customers
When to wait
If your website is slow, confusing, or has no clear next step, ads will send paying traffic to a page that doesn't convert. Fix the foundation first.
Ads and SEO work best together
Ads fill the gap while SEO builds momentum. Your ad data also shows which searches bring real customers, which helps you decide what to write about.
The bottom line
Ads are a tool, not a strategy. With the right targeting and tracking, they pay for themselves. Without them, they're an expensive way to learn what doesn't work.