What a fractional CMO does
- Sets the marketing strategy and priorities
- Builds a realistic plan and budget
- Manages vendors, contractors, and your team
- Joins leadership meetings and reports on results
- Makes sure the plan actually gets done
Signs you might need one
- No one owns marketing, so it happens in bursts
- You're paying for marketing but can't say what it's getting you
- You're growing and need a plan that keeps up
- Your team is busy but pulling in different directions
How it usually works
Most engagements start with an audit and strategy, then continue for six to twelve months while the plan is put into action. The goal is to build systems your team can keep running.
The bottom line
If marketing matters to your growth but no one is leading it, a fractional CMO brings clarity and follow-through without the full-time cost.