What's a fractional CMO, and do I need one?
A part-time marketing leader. If no one owns marketing right now, you probably do.
What's included
- A clear marketing strategy tied to your business goals
- Priorities, budget, and a plan your team can follow
- Leadership meeting participation and regular reporting
- Oversight of vendors, contractors, and your marketing team
- Quarterly priorities and scorecards, including for teams that run on EOS
- Systems and processes your team can keep running
A good fit if…
- You're growing and marketing needs a leader
- You're spending on marketing but can't see the return
- No one clearly owns the marketing plan
- You want senior guidance without a full-time salary
How it works
We start with an audit and strategy, then I stay on as your fractional CMO for six to twelve months. I work one-on-one with you and your team, with no hand-offs to junior staff.
Helpful sticky notes
Where should I spend my marketing money first?
Where your customers already are, and where you can measure it.
Do I really need to be using AI?
You're probably already using it. The real question is whether it's saving you time.
Other services:
Ready to talk it through?
Tell me where you are. I'll tell you honestly how I can help.
Work with me