Why this is changing
LinkedIn posts used to live and die in the feed within a day or two. Now AI tools pull from public posts when they answer questions, so a strong post can surface months later in someone else's search.
A simple LinkedIn content plan
- Choose three or four topics tied to your business
- List the questions your customers ask about each one
- Answer one question per post, with the answer near the top
- Use short headers or line breaks so the structure is clear
- Come back to the same topics again and again
Consistency is the strategy
Random thought leadership is hard for people and machines to remember. A clear, repeated point of view makes it obvious what you're an expert in.
The bottom line
Post less randomly and more intentionally. Repetition on the right topics builds your reputation and your chances of being cited.