Why it's useful
Your social posts may already be showing up in Google. Now your search and social efforts can share the same data, so you can see which topics people are actually searching for.
How to set it up
- Open Google Search Console
- Choose Add property
- Pick Instagram, TikTok, X, or YouTube
- Follow the steps to connect your account
Turn the data into content
Each week, find the search term that's growing fastest for your posts. Create one more piece of content that answers it, on your website, your social channels, or both.
Know the limits
This data covers Google Search and Discover. Engagement inside each app still lives in that app's own analytics.
The bottom line
Connect your social accounts to Search Console, then let real search demand shape what you post next.