Prompting has a ceiling
You can keep refining the instructions, and you'll get incremental gains. But past a certain point, more prompting doesn't buy much. The people getting good results aren't prompting harder. They're editing harder.
The test that actually works
Read it cold, like a stranger sent it to you. Then ask:
- Does this sound formulaic, or does it sound like a person?
- Would I recognize this as AI-written if I saw it somewhere else?
- Is there a single specific detail in here that only my business could have written?
If you flinch at any of those, rewrite it. Don't go ask for another version.
What the human pass adds
Your judgment is the part that can't be automated: what to cut, what to say plainly, which story is worth telling, what your customers actually call things. That's taste, and it's built from knowing your business.
The bottom line
Treat every AI draft as a draft. Build one required editing pass into your process before anything goes out with your name on it.