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OpenAI on Monday announced a new ChatGPT tool that will let users buy products directly through chat, opening the door for purchases from Etsy sellers and soon more than a million Shopify merchants.

Google just changed the SEO game—starting July 10, Instagram content is now searchable. That’s right: reels, posts, and carousels can now rank on Google. This shift means your social content isn’t just social—it’s part of your SEO strategy. Here’s how to adapt, optimize, and stay ahead.