ChatGPT Adds ‘Instant Checkout’ To Let Users Shop Directly In Chat

OpenAI on Monday announced a new ChatGPT tool that will let users buy products directly through chat, opening the door for purchases from Etsy sellers and soon more than a million Shopify merchants.

CHONGQING, CHINA - AUGUST 9: In this photo illustration, a person holds a smartphone displaying the ChatGPT logo on its screen in front of a blurred OpenAI logo on August 9, 2025 in Chongqing, China. (Photo illustration by Cheng Xin/Getty Images)

Key Facts

• The “Instant Checkout” feature is now available for “U.S. ChatGPT Plus, Pro, and Free users,” according to an OpenAI news release.