What's a fractional CMO, and do I need one?
A part-time marketing leader. If no one owns marketing right now, you probably do.
Home / About
Hi, I'm Jocelyn Wykoff.
Founder of Kiss It Jane, a boutique marketing co. supporting small and medium-sized businesses and nonprofits.
About me
Jocelyn Wykoff is the founder of Kiss It Jane, a boutique marketing co. supporting small and medium-sized businesses and nonprofits. She provides fractional marketing leadership, strategy, and hands-on guidance to organizations seeking clarity and consistency in their marketing efforts.
Jocelyn is known for being calm, levelheaded, and patient, with a proactive rather than reactive approach. Her intentional, practical, relationship-driven style helps teams prioritize what matters, make confident decisions, and build sustainable marketing systems. Her work centers on listening first, aligning strategy with purpose, and supporting growth that feels both intentional and manageable.
How I work
- Calm and levelheaded. Steady guidance, even when things feel urgent.
- Proactive, not reactive. We plan ahead so you're not always putting out fires.
- Listen first. Every plan starts with understanding your goals, team, and season.
- Intentional and simple. Fewer, better priorities that actually get done.
- Stay one-on-one. You work directly with me, from the first call to the finish line.
- Build systems that last. Your team should be able to keep things running.
What I bring
- Fractional marketing leadership for growing small and medium-sized businesses and nonprofits
- SEO, AEO, GEO, and AI search visibility
- Local search, Google Business Profile, and Google Ads
- Developing your current and new digital footprint, including websites
- Microsoft 365, AI tools, and workflow automation
- EOS (Entrepreneurial Operating System) rhythms: rocks, scorecards, and L10 meetings
- Experience across multiple industries, including healthcare, nonprofit, ecommerce, and travel, for domestic and international brands
Recognition
Why I do what I do
"But those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint."
Isaiah 40:31
This verse shapes how I work: walk, run, then soar, without burning out. It's what I want for every client and their team.
Start with a sticky note
SEO, AEO, GEO… what's the difference?
They're all about being found. The difference is who's doing the finding.
Do I really need to be using AI?
You're probably already using it. The real question is whether it's saving you time.